About Primerica

About Primerica

What kind of a company is Primerica?

Primerica (NYSE: PRI) is the largest independent financial services marketing organization in North America, serving middle-income households in the U.S., Canada and the territories of Puerto Rico and Guam. Our International Headquarters is located in Duluth, GA. Our distribution model uniquely positions us to reach underserved middle-income consumers in a cost-effective manner and has proven itself in both favorable and challenging economic environments. As of 2018, Primerica reported over 130,000 life insurance licensed independent representatives, including over 25,000 additionally-licensed securities representatives.

What Does Primerica Do?

Primerica's core operations focus on the distribution of term life insurance, which is underwritten by the Company (Primerica Life Insurance Company); mutual funds and annuities through PFS Investments, a Securities and Exchange Commission-registered broker-dealer investment adviser affiliate; as well as other financial products, which are distributed primarily on behalf of third parties. Our product and service offerings are generally intended for middle-income consumers with household incomes of between $30,000 and $100,000 (both USD) per year.

In addition, Primerica provides an entrepreneurial full- or part-time business opportunity for individuals seeking to earn income by distributing the Company's financial products.

Primerica insured approximately 5 million lives and had over 2 million client investment accounts as of December 31, 2018. In 2018, Primerica, through its insurance company subsidiaries, was the #2 issuer of Term Life insurance coverage in North America. Primerica stock is included in the S&P MidCap 400 and the Russell 2000 stock indices and is traded on The New York Stock Exchange under the symbol "PRI."


A.L. Williams & Associates (A.L. Williams), the precursor to Primerica, was founded on February 10, 1977, by Arthur L. Williams, Jr., his wife, Angela, and 85 other colleagues. The new company pioneered the concept of "Buy Term (Life Insurance) and Invest the Difference." This core philosophy illustrated the idea that its mostly middle-income client base could purchase sufficient protection with term life insurance and also systematically save for the future in a separate investment vehicle such as mutual fund Individual Retirement Accounts (IRAs).

Through a series of acquisitions and mergers, A.L. Williams began operating as Primerica Financial Services in 1991, its name changing once again upon the company's Initial Public Offering (IPO), on April 1, 2010, to Primerica, Inc.