The Advantage Consumers Need

“Buy Term and Invest the Difference” is the cornerstone of our consumer-oriented concepts and products. 1

Primerica believes that people should buy life insurance the same way they buy auto, health or homeowner’s insurance: maximum coverage for minimum dollars. That means low-cost term insurance, and investing “the difference” between term and traditional, more expensive life insurance plans.

With “buy term and invest the difference,” consumers have a better opportunity to afford the amount of protection their family really needs and accumulate enough cash for a stress-free retirement.

Primerica provides exceptional value through a better approach to the life insurance business with our new Custom Advantage and TermNow life policies:

  • Personalized Solutions & Financial Education
  • Convenient, Reliable Customer Service
  • Guaranteed Insurability to Age 95
  • Terminal Illness Benefit
  • Flexible Use of Riders to Increase Coverage
  • One Policy, and One Policy Fee, per Family
  • Industry Leading Renewal Options
  • Affordable Renewal Rates
  • And much more 2

Primerica Life Insurance Companies… because all term insurance is not created equal.